It’s the middle of the night, around 3 AM, on a Wednesday in March earlier this year. I’m tossing and turning. As most of us do in the middle of the night I’m thinking and stressing out over anything and everything. My kids, my family, our health, finances, friends, relationships, you name it. The usual stuff. However, running a digital marketing agency with 3 new employees, I’m also thinking and stressing out about many other things.
Stop! Don’t look at any more reporting dashboards until you’ve first identified the questions you want to answer!
While at Hubspot’s Inbound 2019 conference last month, our team soaked up so much quality digital marketing info!
As a HubSpot Silver Partner Agency, we were looking forward to this year’s INBOUND19 marketing conference in Boston. Not only is HubSpot a top-tier CRM & digital marketing partner to our team & client roster, but I had the pleasure of attending their conference alongside several of the best & brightest agencies in the digital world.
As one of the few agency representatives in the room, I had the unique opportunity yesterday to participate in an Executive Symposium at Salesforce NYC headquarters, discussing the future of pharma. Focusing on digital transformation and the patient experience, we were able to hear from patient advocates as well as innovation, digital, and technology leaders across the industry.
Throughout my 20-year career, experience design has taken many turns. As the mediums have evolved, so have the responsibilities and approach of experience designers. We’ve had to adapt and learn, all while the ultimate goal has never changed – providing a great user experience.
We recently launched Rubius Therapeutics’ first intranet! We are very proud of the team for pushing out great work for a very innovative client, and it’s always rewarding when you can help a company that is redefining healthcare.
Within every organization I have worked in, there has been a process that has been the underlying framework for “successful” project work flow; however, following process alone might not lead to successful project execution. There is a human element that needs to exist when you manage projects, because at the end of the day, you’re not only managing projects, you’re managing a team of individuals as well.
With new and increasing client demands and a tremendous 2018 behind us, we’ve added a slew of new XDSers here over the past several months, from developers to strategists and producers. Instead of the usual drawn out introduction we asked them a few questions about themselves, some pretty straightforward, others a bit more thought provoking (like superpowers and type of animal they are :)). We figured you don’t truly know someone until you know what their favorite 90’s movie is! So without further ado, meet our all-star team.
The Experience Design Studio is happy to announce that it has added Rubius Therapeutics as a client after a competitive review. “We couldn’t be more excited to start working with a company that is redefining the standard for how rare diseases, cancer and autoimmune disease will be treated for the next generation.” said XDS co-founder Douglas Rockhill. “The ability to continue to work with the most innovative health and wellness companies in the world is exactly why we started XDS, and Rubius Therapeutics certainly fits the bill.”
It was an incredible 2018 for us, and there is a lot to be thankful for. It was a year of bold changes in our professional lives. This year really started in October 2017 when we (Douglas Rockhill & Shai Reichert) finally took the leap and started our own company, The Experience Design Studio. This was a leap we’ve discussed for close to ten years as we worked together across two agencies and countless projects. We worked for some of the largest agencies and brands in the world and always felt the next logical challenge was to build our own shop with a healthcare focus, and build it better than what we were seeing from the large agencies in the industry. We wanted to create a shop that was purpose-built for today’s challenges with UX and technology at our core and a focus on the complete customer journey.