RainmakerThinking Case Study
Rainmaker Thinking, a professional services firm whose business is predicated on attracting and capturing new B2B leads for consulting opportunities and speaking engagements, was struggling to convert onsite leads due to a poor user experience, an outdated website redesign, and lack of CRM integration. XDS redesigned RainmakerThinking with a fresh, new and modern look. As part of the redesign, XDS worked with RMT staff on organizing and optimizing existing content (pages, blog posts, news, whitepapers and more) and tailoring it for the new site. XDS converted Rainmaker to the HubSpot platform for a more streamlined and integrated CRM, Sales, and inbound lead capture experience. Syncing with Salesforce first and ultimately moving away completely. XDS helped RMT build a solid funnel framework, correctly measure conversion and ROI, and improve nurturing efforts.