Signal Fox Case Study
Marketers in today ecosystem are faced with an overload of data from many different sources. SignalFox brings together all their data into one location - from user acquisition to product KPIs serving as an AI-powered marketing and analytics engine that gives you all the tools you need for customer lifecycle management. XDS was tasked with defining and designing their first client facing product which included multiple dashboards, onboarding and registration processes, as well as ad buying and campaign management. We conducted stakeholder interviews and focus groups to help define & optimize the user interface.