Designing an analytics engine

Signal Fox Case Study

Signal Fox XDS

THE DETAILS

Marketers in today ecosystem are faced with an overload of data from many different sources, and are increasingly challenge to decipher, analyze and make sense of inconsistent data sets and analytics. Aiming to solve this ongoing challenge, SignalFox brings together marketers' data into one location, from user acquisition to product KPIs, serving as an AI-powered marketing and analytics engine that gives users all of the tools they need for an online customer lifecycle management. SignalFox has developed a "one stop shop" customer analytics suite that allows B2C (Business to Consumer) marketing teams to acquire customers effectively and efficiently, analyze and understand customer behaviors, predict future revenue streams and grow their business based on the insights revealed through our tools.

Looking to create a best-in-class platform, our creative team at The Experience Design Studio was tasked with defining and designing SignalFox's first client facing product. Utilizing our tried and tested Discovery process, we also conducted stakeholder interviews and focus groups at the onset of the project to help define and optimize the user interface along with its requirements. The final product and platform includes multiple dashboards, an on-boarding and registration process, and a robust ad-buying and campaign management system.

 

OUR VAST EXPERIENCE

From early stage initiatives to commercialization, sustenance and scale, we serve as a seamless extension of our clients' teams, ready to take on any challenge while providing immediate and long term results with speed and detail. Read on about the varied and focused digital services we offer across user experience, design, technology, digital marketing and healthcare enablement for both national and global brands. Then, view our latest case studies to see our services in action - how we've helped Rubius Therapeutics launch their first award winning intranet and clinical trials initiative, boost Shockwave Medical's online presence, sales enablement and lead generation efforts, help MedicAlert with a massive overhaul of their web presence, bring an innovative in-store experience for Godiva to fruition during the holiday rush, and much more.

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