XDS redesigned and rebuilt Medicalert.org on Drupal CMS, after conducting a thorough discovery process to assess potential platforms. The new website experience provides a guided, personalized, accessible, and user-friendly customer enrollment along with a custom jewelry engraving experience which allows visitors to preview what their tag or bracelet will look like prior to purchase in real time.
Our work included:
- UX, design & development
To serve the client, XDS supported MedicAlert across the entire project lifecycle, from helping conceive the new user experience, design, and complex backend integration, as well as helping the company identify a new hosting partner and enhancing its analytics tracking across the web and call center.
- HIPAA-compliant backend integration
Supporting the website redesign is a more streamlined, HIPAA-compliant backend integration with Salesforce for accurate and clear customer information tracking, account management, and an improved integration for customer service representatives.
- SEO & SEM
The Experience Design Studio also supported MedicAlert with ongoing and fruitful SEO and SEM efforts starting with their old site and continuing through launch.
- Data science
The Experience Design Studio provided MedicAlert with data science help in reducing and optimizing a gigantic legacy data set containing customer information, previous orders, and fragmented engraving data.