UX & Design
We’re business-minded designers that enjoy using design to solve the big problems that drive revenue. Our design process starts with getting to know the product and the user on a personal level. Some people call it user-centered design, we call it common sense. Our services range from research to visual design.
We are technology agnostic, which allows us to recommend and implement the right solution for each project. We work with our clients to identify needs and goals first, then determine the best platform and technical approach. No-bias towards a CMS, platform, framework or way of thinking. Security and scalability are always prioritized, while our agile, fly-wheel approach to project management and execution allows us to always keep the Client's best interests and goals first and enables continuous feedback. Optimized solutions are then created and maintained. We work with Open-Source and Enterprise level platforms spanning WordPress, Drupal, .NET (Sitecore, SharePoint for Intranets, Umbraco), Angular, React and more.
A beautiful digital product, be it a website or an app, goes to waste without quality traffic and converting visitors. At XDS we believe Marketing Automation, CRM, and Search Engine Optimization should be at the core of everything we do. A well thought out and scalable digital strategy depends on enabling systems and platforms.
We are a HubSpot Silver partner and work across most CRM/Marketing Automation platforms, including Salesforce Marketing Cloud, to help operationalize our clients' lead generation and sales processes. We are also Google Ads certified and well versed in social paid advertising. We make sure digital marketing solutions we create, maintain and evolve focus on the entire funnel, from attracting visitors via SEO and SEM efforts, to nurturing and engaging via email marketing and contextual content, and finally converting into customers and sales.
Modern digital healthcare solutions require a slew of compliance, security, and privacy enabling features across user experience, design and technical makeup, as well as variety of integrated platforms. At XDS, we carefully plan for and implement experiences that adhere to the latest industry standards. From ISI placement to HIPAA compliance across sensitive PII data transmission and storage for clinical trials, we have our clients covered. Hosted web solutions, CRM, eDetailing and mobile enablement on the Veeva platform, and more, are all setup properly and securely while adhering to modern, future-proof standards.