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Created with the purpose of providing big agency services without all the rigidness and overhead, The Experience Design Studio is a full-service East Coast based Digital Agency that focuses on customer experience solutions in the health and wellness industry.

With strategy at our core, we make our clients’ tools and technology easy to use, engaging, and effective by looking at the complete customer experience – analyzing every touchpoint with the core focus of understanding how real people, patients, doctors, mothers, fathers, payers – interact with an experience. Our process starts with real-life research, which means we put ourselves in the users’ shoes to see what they are seeing and experience what they experience. We then execute the best solution with zero bias towards a technology platform.

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A snapshot of what
we’ve been up to

Shockwave Medical

XDS is Shockwave Medical’s agency of record helping attract, educate, engage and convert physicians to use their new breakthrough IVL technology. XDS launched Shockwave Medical’s redesigned site in early 2019, supported by the HubSpot platform, and has been creating and supporting Shockwave's marketing material across digital, print, and lead generation efforts. Since launch of Shockwave's new website, leads generated per month have increased by 300% while new users and sessions have increased by over 40%.

Johnson & Johnson

XDS designed, developed and deployed multiple brand new experiences within J&J’s Square intranet. Projects included GCDO Division Employee On-boarding Experience, as well as a new eConsent division portal. Projects were very well received, and exceeded stakeholder and employees expectations.

Peer Network

XDS created the user experience for United Therapeutics' pulmonary arterial hypertension support website Peer Network, which helped to connect patients and caregivers who have experience with PAH therapies to those who are considering or beginning treatment.

We craft experiences for intent-rich moments, when decisions are made, preferences are shaped, & products are purchased.


  • Our Clients
    • Shockwave Medical
    • Johnson & Johnson
    • Rubius Therapeutics
    • Novartis
    • Sanofi
    • Allergan
    • Verastem Oncology
    • United Therapeutics
    • Acquis Consulting
    • Learning Ally
    • Godiva Chocolatier