we solve the complex problems

AND HAVE FUN DOING IT. The Experience Design Studio crafts experiences for intent-rich moments when decisions are made, preferences are shaped, and products are purchased. From cutting-edge websites to mobile apps, digital products, CRM strategy/implementation, and everything in between.

a customer experience agency

XDS collaborates from strategy to creation and growth, blending consulting, design, engineering, marketing, and analytics with the aim of providing seamless experiences across all digital touch points, with common sense sprinkled in.

We provide a high-touch level of service from experienced and nimble industry professionals at the speed needed for today’s digital challenges.


with user experience, strategy, and technology at our core.


  • User Experience
  • Visual Design
  • User Research
  • Social Media
  • Brand Development
  • Relationship Marketing
  • Development
  • Search Engine Marketing
  • Search Engine Optimization
  • Healthcare Enablement

experience matters

meet the team

XDS was founded in 2017 by two agency veterans, Douglas Rockhill and Shai Reichert, who have led digital transformations for some of the largest health companies in the world over the past 20 years.

Today, XDS is a growing, thriving 30 person agency.

We’re fortunate to be working for the biggest in the industry.

Saluda Medical