Our vast health and wellness experience paired with our small and nimble size is unmatched in the industry.

The Experience Design Studio is a digitally native customer experience agency founded in 2017 by two agency veterans, bringing their collective creative, user experience, marketing, technology and healthcare expertise together. We collaborate from strategy to creation and growth, blending consulting, design, engineering, marketing, and analytics with the aim of providing seamless customer, patient and HCP experiences across all digital touch points, with common sense sprinkled in. We provide a high-touch level of service, from experienced and nimble industry professionals, at the speed needed for today’s digital challenges. XDS was purpose-built with user experience, strategy, and technology at our center to solve the vast challenges in health and wellness marketing in today’s ever-changing digital ecosystem.


Led by Hands-On Digital Agency Veterans

Our founders Douglas Rockhill and Shai Reichert have lead digital transformations for the largest health companies in the world for the past 20 years, having worked for large agencies, startups and fortune 500 companies. Their marquee projects and achievements have included creating Bristol-Myers Squibb first digital sales aid, redesigning Cincinnati Children’s Hospital website while optimizing a sprawling content repository, converting and enabling Allergan’s sales teams to be entirely digital, helping Johnson and Johnson reimagine how to onboard new employees in their massive intranet, and creating first-in-market content marketing solutions for Opdivo. Together they have built a fast-growing and experienced team that is enjoys helping brands at every stage of evolution in order to reach their full potential online and garner maximum ROI.


Different than the Rest

What makes us truly different and unique? Aside from our resourcefulness, resolve, drive and resilience combined with the utmost professionalism, our dedicated and highly experienced team has a hands-on approach and a relenting commitment to success. We treat our clients like they are part of our family, as we look to build long term partnerships built on trust and value that converts and leads to ROI and growth.


We Have a Breadth of Experience

From early stage initiatives to commercialization, sustenance and scale, we serve as a seamless extension of our clients’ teams, ready to take on any challenge while providing immediate and long term results with speed and detail. Read on about the varied and focused digital services we offer across user experience, design, technology, digital marketing and healthcare enablement for both national and global brands. Then, view our latest case studies to see our services in action – how we’ve helped Rubius Therapeutics launch their first award winning intranet and clinical trials initiative, boost Shockwave Medical’s online presence, sales enablement and lead generation efforts, help MedicAlert with a massive overhaul of their web presence, bring an innovative in-store experience for Godiva to fruition during the holiday rush, and much more.

Meet The Team

Douglas Rockhill


Co-Founder / UX & Design

Shai Reichert


Co-Founder / Technology & Ops

Amy Merenlender


Digital Producer

Tiffany Scott


Digital Strategist



Design Director

Mark Broomell


Lead Web Developer

Chen Reichert


Experience Designer

Will Figueiredo


Web Developer

Ashley King


Web Developer

Yi Zeng


Associate Digital Producer

Monster dude

We craft experiences for intent-rich moments, when decisions are made, preferences are shaped, & products are purchased.


    • Shockwave Medical
    • Johnson & Johnson
    • Rubius Therapeutics
    • Novartis
    • Sanofi
    • Allergan
    • Verastem Oncology
    • United Therapeutics
    • AbbVie logo
    • Learning Ally
    • Godiva Chocolatier