we solve the complex problems

AND HAVE FUN DOING IT. The Experience Design Studio crafts experiences for intent-rich moments when decisions are made, preferences are shaped, and products are purchased. From cutting-edge websites to mobile apps, digital products, CRM strategy/implementation, and everything in between.


with user experience, strategy, and technology at our core.


  • User Research
  • User Experience
  • Visual Design
  • Technology:
  • Development
  • Healthcare Enablement
  • CRM & Marketing Automation
  • Intranet Services
  • Relationship Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Analytics & Measurement
  • Social Media:
  • Content Creation
  • Paid And Organic Planning, Scheduling, Monitoring

experience matters

meet the team

XDS was founded in 2017 by two agency veterans, Douglas Rockhill and Shai Reichert, who have led digital transformations for some of the largest health companies in the world over the past 20 years.

Today, XDS is a growing and thriving 30+ person agency.

We’re fortunate to be working for the biggest in the industry.

Shockwave Medical Inc Logo
Johnson and Johnson logo
Medtronic logo
Rubius Therapeutics logo
Arcus Biosciences Logo
editas medicine logo
Cytokinetics logo
CALA Health logo
Bridge Bio
Biogen Logo
Babson Diagnostics logo
Sanofi Logo
prognomiq logo
Pliant Logo
CVRx Logo
Freenome Logo
Reeve Foundation Logo
AMGEN logo
Aerin Medical logo
ORIGO Education logo