Shockwave Medical Case Study


"Make Waves" hero image example

Shockwave Medical is revolutionizing the interventional treatment of advanced cardiovascular disease by developing technology that targets calcified plaque.

The growing, California-based company’s IVL catheters use sonic pressure waves to preferentially impact hard tissue, disrupting calcium, while leaving soft tissue undisturbed. XDS has served as digital agency of record for Shockwave Medical since mid-2018, helping with a range of services from web and digital support to rebranding their medical devices, creating product brochures and providing ongoing conference online/offline material support.

One of our largest projects was reimagining the company’s website in order to better align with an image of innovation and forward thinking. Launched in January 2019, the global site features educational animations of their product in action, case studies, clinical research, and helpful investor information. A key component of the new site is a focus on lead generation and contact registration for healthcare professionals via a tight integration with HubSpot and, supported by nurturing campaigns and segmentation.

We have continued to support and maintain the site, adding new features and content along with ongoing Search Engine Optimization efforts, a thought leadership blog (built on HubSpot), and additional videos. A robust video library was added in 2021 as well, featuring key educational content for Shockwave’s physician audience.

Since the launch of the new, the company has experienced tremendous growth across traffic and leads, with a 400% increase in leads and a 40% increase in traffic compared to previous years, with a drastic improvement in bounce and exit rates. The company went public with an IPO in March of 2019.

The website has also received many accolades to date, including two 2019 Gold MarCom awards in the Medical and Business to Business website categories, as well as a 2020 Davey Award for Medical website design in the Health & Health services category.

What we’ve accomplished:

  • Agency of record since 2018
  • Brand development
  • Design of all brochures and sale materials
  • Website design and full digital support
  • HubSpot integration and management
  • Educational video library Creation
  • Cadenced email programs
  • Conference booth design 
  • Healthcare enablement
full page view of website example
SHOCKWAVE logo with animation

Bring a fresh look to medical device marketing

Shockwave IVL brochure design