SINUVA CASE STUDY
Since partnering with California-based, medical device focused Intersect ENT in 2019, The Experience Design Studio has created and supported several projects and initiatives for the company. Engagements have spanned ongoing maintenance of all Intersect digital properties, full social content support across production, calendar, and scheduling, digital strategy and analytics, website design and development, and CRM.
In the 3rd quarter of 2020, The Experience Design Studio designed and developed an interim patient-focused SINUVA website that featured easy to consume information along with a dynamic, geo-targeted ENT Physician finder. The site remained active until January 2021 helping bridge the gap for Intersect until the company’s current SINUVA patient website was launched. In order to increase site traffic coinciding with the launch, XDS also implemented a new search engine optimization strategy focused on search intent and top keywords, and started targeted SEM campaigns across Facebook and Google. As part of the launch tactics and supporting digital marketing efforts, XDS also created social content for LinkedIn, Twitter, and Facebook.
The results have been impressive. With social efforts preceding the launch of the websites, Intersect reported a tremendous 2021 3rd Quarter for its SINUVA brand, with web traffic having multiplied 2x since Q2 and exceeding pre-pandemic numbers. Intersect, in fact, has seen increased traffic across all of its web properties.
The supporting SINUVA social campaign on LinkedIn won a prestigious W3 award as well in 2020.
For Social Campaign