PrognomiQ is transforming healthcare by enabling the early detection of complex diseases and was in need of a brand identity that communicated their cutting-edge science.
When PrognomiQ approached XDS they only had a name. We created the PrognomiQ brand from the ground up – creating their first logo, style guide, website, collateral, and digital footprint.
Our work included:
- Competitive audit and color analysis
We took a deep dive into the competition’s brands to make sure we created a brand that was unique and ownable.
- Logo development & style guide
Create PrognomiQ’s first logo, brand mark, and style guide that details how the brand should look and feel going forward.
- Brand collateral
Building off the style guide, we created PrognomiQ’s business cards, Powerpoint decks, and brochures.
We created a simple website to launch the brand that communicates Prognomiq’s mission of discovering innovative approaches to early disease detection that translate into transformative test products.
- Hubspot CRM
We installed and implemented Hubspot CRM platform for data/collection and marketing automation.
- Digital footprint
We helped PrognomiQ establish itself with all search engines and set up their initial social channels, along with social content to fill their feed.