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Prognomiq Case Study

Helping Create A Meaningful Impact On The World

PrognomiQ is transforming healthcare by enabling the early detection of complex diseases and was in need of a brand identity that communicated their cutting-edge science.

When PrognomiQ approached XDS they only had a name. We created the PrognomiQ brand from the ground up – creating their first logo, style guide, website, collateral, and digital footprint.

Our work included:

  • Competitive audit and color analysis
    We took a deep dive into the competition’s brands to make sure we created a brand that was unique and ownable.
  • Logo development & style guide
    Create PrognomiQ’s first logo, brand mark, and style guide that details how the brand should look and feel going forward.
  • Brand collateral
    Building off the style guide, we created PrognomiQ’s business cards, Powerpoint decks, and brochures.
  • Website
    We created a simple website to launch the brand that communicates Prognomiq’s mission of discovering innovative approaches to early disease detection that translate into transformative test products.
  • Hubspot CRM
    We installed and implemented Hubspot CRM platform for data/collection and marketing automation.
  • Digital footprint
    We helped PrognomiQ establish itself with all search engines and set up their initial social channels, along with social content to fill their feed.

Employee recruitment social media campaign

XDS helped PrognomiQ build their team by helping recruit their first employees

Our work included:

  • Setting up their first social channels
    We secured and set up everything from LinkedIn and Twitter to Google business, each having custom graphics that continued to bring the brand to life.
  • Creating organic content on a monthly basis
    General posts about PrognomiQ and job openings are posted on a monthly basis by our team and we monitor and respond to all comments.
  • Setting up a paid LinkedIn campaign
    To help bring in more candidates for hard-to-fill job roles, we promoted open positions on LinkedIn via paid ads and promoted posts.