---
title: "Godiva | First Interactive Social Chocolate Christmas Tree"
description: "Godiva partnered with XDS to develop and execute the world’s first interactive social Christmas tree made entirely of chocolate."
url: "https://madebyxds.com/the-work/godiva-social-strategy/"
---

     

Godiva Case Study

 

# Creating an Interactive Social  
 Chocolate Christmas Tree

                       

**XDS Created Godiva’s First Interactive Social Chocolate Christmas Tree**

 

Godiva Chocolatier sought to create an innovative and immersive holiday experience that would engage consumers both online and in-person. The goal was to combine the brand’s signature premium chocolate with cutting-edge digital interactivity, fostering social engagement and brand awareness during the holiday season.

 

Godiva partnered with XDS to develop and execute the world’s first interactive social Christmas tree made entirely of chocolate. The tree, located at the iconic Rockefeller Center in New York City, was designed to respond to social media engagement in real time.

   ![](https://madebyxds.com/wp-content/uploads/2025/01/accent-green-line-bottom-left-1.png)  

Our Role

 

Content planning & development

 

Social Strategy

 

Technical Development

 

Production

          ![Outside of Godiva's NYC storefront displaying the first interactive social Christmas tree made entirely of chocolate.](https://madebyxds.com/wp-content/uploads/2019/10/cs-godiva-1-scaled.jpg)         

**XDS played a pivotal role in the project by integrating:**

         

**Interactive Digital Experience**  
 Users could tweet holiday wishes using a dedicated hashtag, triggering personalized light patterns on the chocolate tree.

 

**Live Social Integration**  
 XDS developed a backend system that aggregated real-time social media interactions and translated them into dynamic visual effects.

   

**Brand Engagement Metrics**  
 The platform captured user engagement data, providing valuable insights into consumer behavior and campaign effectiveness.

         ![Collage of pictures illustrating Godiva's interactive social chocolate Christmas tree digital design campaign.](https://madebyxds.com/wp-content/uploads/2019/10/cs-godiva-2-scaled.jpg)         

**Results:**  
 **Increased Social Engagement:**  
 Thousands of users participated by sharing messages on social media, amplifying Godiva’s brand reach.

 

**Enhanced Consumer Experience:**  
 Visitors at Rockefeller Center witnessed a first-of-its-kind digital-physical brand activation, creating a memorable and shareable moment.

 

**Positive Brand Perception:**  
 By blending traditional craftsmanship with modern technology, Godiva positioned itself as an innovative and consumer-focused brand.

 

XDS helped transform Godiva’s vision into reality, seamlessly merging physical and digital experiences. The interactive chocolate Christmas tree demonstrated the power of digital engagement in retail and holiday marketing, setting a new benchmark for experiential brand activations.

         

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