Shockwave Medical / Cardiovascular
Creating a 13-billion-dollar medical device brand
AI for MSLs works when it behaves like a governed co-pilot: retrieving approved evidence, summarizing literature, organizing field insight, and making field medical work faster without changing the role itself. The moment an AI system starts.
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The work speaks for itself.
Connected digital ecosystem drove measurable growth.
$13 billion acquisition by Johnson & Johnson
Overview
XDS partnered with Shockwave Medical from the beginning, helping transform a breakthrough medical technology into a brand built for growth. We created their logo, first brochure, and lead generating website, then expanded the relationship across brand, content, CRM, digital marketing, and the broader customer experience.
Over six years, that connected ecosystem helped make complex science easier to understand while delivering measurable results, including a 40% increase in site traffic and a 400% increase in lead generation. The partnership supported Shockwave through rapid growth, its public offering, and ultimately its $13.1 billion acquisition by Johnson & Johnson.
Services
- Brand strategy
- Brand development
- Visual design
- Messaging
- Digital marketing
- Development
- SEO
- Paid media
- CRM – HubSpot
Human-centered
by design.
Digital Consultancy + Design Studio + Growth Marketing
Every decision we make starts with people.
We combine research, strategy, design thinking, and real world healthcare expertise to create experiences that are intuitive, inclusive, and built for measurable impact.
From the earliest concept through launch and optimization, we work as an extension of your team, helping transform complex healthcare challenges into experiences people understand, trust, and use.
We’ll Navigate the Chaos