Recor Medical / Hypertension
Branding a breakthrough in hypertension care
The Paradise™ Ultrasound Renal Denervation (uRDN) System is a breakthrough for patients with uncontrolled hypertension—non-invasive, ultrasound-powered, and clinically proven.
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Branding a revolution in hypertension care
Our Approach
Strategic Positioning
We positioned ReCor Medical as a leader in hypertension treatment, emphasizing the non-invasive nature and clinical efficacy of the Paradise uRDN System. The strategy highlighted the system’s ability to address uncontrolled hypertension, resonating with both clinicians and patients.
Brand Story and Messaging
Our messaging focused on the transformative impact of the Paradise uRDN System. We crafted narratives that conveyed the system’s benefits, such as improved patient outcomes and reduced reliance on medication, ensuring alignment with the needs and concerns of healthcare professionals and patients alike.
Visual Identity and Brand Assets
We refined ReCor’s visual system—color, typography, and layout—to bring clarity and consistency across materials. As part of the rollout, we created the company’s first brochures for healthcare providers and patients, translating complex science into clear, audience-specific storytelling.
Services
- Brand Strategy
- Brand Development
- Visual design
- Messaging
- Digital Marketing
Human-centered
by design.
Digital Consultancy + Design Studio + Growth Marketing
Every decision we make starts with people.
We combine research, strategy, design thinking, and real world healthcare expertise to create experiences that are intuitive, inclusive, and built for measurable impact.
From the earliest concept through launch and optimization, we work as an extension of your team, helping transform complex healthcare challenges into experiences people understand, trust, and use.
We’ll Navigate the Chaos