---
title: "Branding a breakthrough in hypertension care | The Experience Design Studio (XDS)"
url: "https://madebyxds.com/the-work/branding-a-breakthrough-in-hypertension-care/"
---

   

Recor Medical / Hypertension

 

Branding a breakthrough in hypertension care

 

The Paradise™ Ultrasound Renal Denervation (uRDN) System is a breakthrough for patients with uncontrolled hypertension—non-invasive, ultrasound-powered, and clinically proven.

           ![](https://madebyxds.com/wp-content/uploads/2026/10/67febb98438e6ead5f59d46d_9-p-3200-scaled.jpg)   ![](https://madebyxds.com/wp-content/uploads/2026/10/67febc64306211736f1e8fbc_12-scaled.png)   ![](https://madebyxds.com/wp-content/uploads/2026/10/67febcc7080742605a7f5769_13-p-3200-scaled.png)   ![](https://madebyxds.com/wp-content/uploads/2026/10/67feb9c579dfaca0ff3a216c_5-p-3200-scaled.jpg)            ![](https://madebyxds.com/wp-content/uploads/2026/10/67febcc7c65abebffef4a15f_17-p-3200-scaled.png)   ![](https://madebyxds.com/wp-content/uploads/2026/10/67feb9c348ddd7538ba598a4_6-p-3200-scaled.jpg)   ![](https://madebyxds.com/wp-content/uploads/2026/10/67febccbd3bf12c7a66f0cb4_15-p-3200-scaled.png)   ![](https://madebyxds.com/wp-content/uploads/2026/10/67febb98438e6ead5f59d46d_9-p-3200-scaled.jpg)             

Branding a revolution in hypertension care

    

Our Approach

 

**Strategic Positioning**  
 We positioned ReCor Medical as a leader in hypertension treatment, emphasizing the non-invasive nature and clinical efficacy of the Paradise uRDN System. The strategy highlighted the system’s ability to address uncontrolled hypertension, resonating with both clinicians and patients.

 

**Brand Story and Messaging**  
 Our messaging focused on the transformative impact of the Paradise uRDN System. We crafted narratives that conveyed the system’s benefits, such as improved patient outcomes and reduced reliance on medication, ensuring alignment with the needs and concerns of healthcare professionals and patients alike.

 

**Visual Identity and Brand Assets**  
 We refined ReCor’s visual system—color, typography, and layout—to bring clarity and consistency across materials. As part of the rollout, we created the company’s first brochures for healthcare providers and patients, translating complex science into clear, audience-specific storytelling.

   

Services

 
- Brand Strategy
- Brand Development
- Visual design
- Messaging
- Digital Marketing
       ![](https://madebyxds.com/wp-content/uploads/2026/10/recor-brochure-1.jpg)      

## Human-centered  
 by design.

 

Digital Consultancy + Design Studio + Growth Marketing

  [See the Work](/)      

Every decision we make starts with people.  
 We combine research, strategy, design thinking, and real world healthcare expertise to create experiences that are intuitive, inclusive, and built for measurable impact.

 

From the earliest concept through launch and optimization, we work as an extension of your team, helping transform complex healthcare challenges into experiences people understand, trust, and use.

        

We’ll Navigate the Chaos

 

## Let's work together.