---
title: "Giving breakthrough science an identity | The Experience Design Studio (XDS)"
description: "See how XDS built PrognomiQ's brand identity, logo, and website from the ground up to support early disease detection science."
url: "https://madebyxds.com/the-work/giving-breakthrough-science-an-identity/"
---

   

Prognomiq / Diagnosis

 

Giving breakthrough  
 science an identity

      ![](https://madebyxds.com/wp-content/uploads/2026/09/betterwayheader2-1.webp)      

From identity and visual language to website and digital presence, we built a brand designed to match PrognomiQ’s ambition to transform early disease detection

    

Overview

 

PrognomiQ is transforming healthcare by enabling the early detection of complex diseases and was in need of a brand identity that communicated their cutting-edge science.  
 When PrognomiQ approached XDS they only had a name. We created the PrognomiQ brand from the ground up – creating their first logo, style guide, website, collateral, and digital footprint.

   

Services

 
- Brand development
- Visual design
- Development
- SEO & SEM
     

### Competitive audit and color analysis

   

### Logo development & style guide

   

### Brand collateral

   

### Website & digital Footprint

       ![prognom](https://madebyxds.com/wp-content/uploads/2026/09/Screenshot-2026-08-20-at-10.22.27-AM-1.webp)   ![](https://madebyxds.com/wp-content/uploads/2026/09/Velit.webp)   ![](https://madebyxds.com/wp-content/uploads/2026/09/prognomiq.webp)   ![](https://madebyxds.com/wp-content/uploads/2026/09/prognomiqs.webp)      

Human-centered  
 by design.

 

Digital Consultancy + Design Studio + Growth Marketing

  [See the Work](/)      

At XDS every decision we make starts with people.  
 We combine research, strategy, design thinking, and real world healthcare expertise to create experiences that are intuitive, inclusive, and built for measurable impact.

 

From the earliest concept through launch and optimization, we work as an extension of your team, helping transform complex healthcare challenges into experiences people understand, trust, and use.

        

We’ll Navigate the Chaos

 

## Let's work together.