Aidoc's SEO Strategy
How Smart AEO and AI-First Content Fueled 600%+ Growth
Overview:
Aidoc, a leader in AI-driven healthcare solutions, partnered with XDS to enhance their organic search performance and expand their online presence. The goal was clear: amplify organic visibility, increase user engagement, and drive conversions. By leveraging XDS’s expertise in technical SEO, content optimization, and strategic link-building, Aidoc achieved remarkable growth metrics that directly supported their business objectives.
Through XDS’s expertise in visibility engineering—spanning site performance, search architecture, and strategic authority building—Aidoc isn’t just showing up in organic search, they’re leading the conversation.
Our Role
Search Engine Optimization (SEO)
Answer Engine Optimization (AEO)
The Challenge:
Recognized in the healthcare AI space, Aidoc set out to do more than grow traffic—they needed to attract the right decision-makers and turn that attention into high-value actions like consultation requests and content engagement.
As the organic search landscape continues to evolve with AI-generated summaries, zero-click searches, and users turning to LLMs (large language models), we knew Aidoc needed more than just traditional SEO
They needed smart SEO for the AI-first web
- Increase visibility for high-intent search queries that matter.
- Drive more qualified traffic to their website.
- Increase engagement and conversions.
Our Approach:
To address these challenges, we implemented an AI-smart SEO strategy, focusing on:
- AEO (Answer Engine Optimization) to target featured snippets, “People Also Ask,” and AI overview visibility
- Non-branded keyword expansion to capture early-intent traffic
- Structured content aligned with LLM parsing and zero-click behaviors
- Service line differentiation through targeted page performance
- Comprehensive Technical SEO Optimization to enhance UX and indexability
- Strategic, high-authority link profile built through continuous monitoring and disavowal of backlinks to protect against Google’s spam updates
The Results
Year Over Year Growth That Speaks for Itself
+61% Organic Search Users
SEO drove more engaged traffic, with lower bounce rates and faster time-to-answer.
+622% AEO & AI Discovery Users
Content built for AI engines exploded in visibility, driving new sessions from platforms like Google’s AI Overviews and ChatGPT integrations.
+7,120% More Impressions
Smart schema, clear content hierarchy, and answer-first layouts pushed Aidoc into rich results and answer boxes.
+234% Asset Downloads from SEO/AEO
From 301 to 1,006 YoY, with 49% attributed directly to AEO/SEO traffic.
+243% Consultation Requests via Organic
A massive lift in qualified leads, with 57.4% of consultations originating from AEO/SEO discovery.
Why It Works: Search for AI, Humans, and the Future
Search is changing fast:
- 60% of Google searches now end without a click
- AI overviews and voice search dominate early-stage discovery
- LLMs summarize, not just rank, meaning your content needs to be semantically structured, concise, and direct
Our Aidoc strategy was built from day one to meet those trends head-on. It wasn’t just SEO. It was visibility engineering for both algorithms and real users.
Competitive Edge: Outranking the Old Guard
Aidoc now leads in Domain Authority across and AI market share with projections to own 27% of search traffic in 2025, compared to RapidAI’s 22% . With smart gaps identified against slower players like Blackford, Carpl, and Ferrum, there’s room to dominate even further.
What This Means for You
Aidoc now leads in Domain Authority and AI market share, with projections to capture 27% of search traffic by 2025, compared to RapidAI’s 22%. By identifying smart gaps against slower players like Blackford, Carpl, and Ferrum, there’s an opportunity to dominate even further.
Want to build an SEO strategy that shows up where your buyers are searching?