Betterway Case Study
More Than a Website:
How BetterWay.com Became a Tool for Change
Overview:
BetterWay is transforming blood collection with a cutting-edge solution that’s faster, easier, and more comfortable for patients.
To keep pace with their breakthrough innovation, BetterWay needed a digital experience that not only looked as innovative as their technology but also felt effortless, trustworthy, and human at every click.
They needed more than a facelift—they needed a full digital evolution.
Our Role
Visual design
Development
User Experience
The Challenge:
Innovation in healthcare demands more than just breakthrough technology; it needs to look the part. BetterWay was revolutionizing the blood collection process, but their digital presence hadn’t caught up to the pace of their progress. Their existing site lacked clarity, which made it hard for users to understand what made BetterWay different and exciting.
Showcasing the Future of Blood Collection
We knew BetterWay needed more than a website; they needed a platform that could communicate trust to medical professionals, ease patient experiences, and provide opportunities for partners.
We designed and built a sleek, user-friendly platform that highlights BetterWay’s mission and technology. To educate and inspire confidence in healthcare professionals and partners, we focused on;
- Intuitive navigation
- Modern visuals with hierarchy and clarity
- Trust-Building Touchpoints
- User-centric and clear messaging
- Conversion-Focused CTAs
At XDS, we specialize in creating digital experiences that bring medical innovation to life. BetterWay.com isn’t just a website; it’s a powerful tool for transformation.
Ready to elevate your customers’ digital experience?