Cytokinetics Case Study
Cytokinetics: Where Heart
Meets Science
Storytelling takes center stage in this corporate website redesign.
As part of the company’s effort to refresh and update its online messaging, Cytokinetics brought on The Experience Design Studio to create a new corporate website (and intranet) that communicates the company’s innovative science, dedication to patients, and its 25 years of outstanding company culture. We began the project by creating a new campaign – “25 Years, One Mission” – as the basis for the redesign and core communication direction. The campaign centers on featuring the patients that Cytokinetics is focused on helping, and the employees that are making it happen. Through a series of photoshoots, we captured employees and patients who are featured throughout the new website, allowing Cytokinetics to let patients and employees convey their commitment to science and dedication to patients
Our Role
Content planning & development
Visual design
Development
SEO & SEM
Intranet design & development
SharePoint Management
Analytics
Design Approach
Our design team focused on updating and modernizing the visual elements of the website along with the overall user experience, keeping the branding on the parallel intranet refresh in mind for cohesion. We introduced a dynamic design style throughout the site via animation and movement, and created unique typography styling that was carried into statistic graphics for disease state education pages. Additionally, WCAG 2.0 accessibility was prioritized from the start to ensure an inclusive experience for all users. Our focus was to capture visitors’ attention from the start with magnetic photography, bold graphics and animations. Since launching, the homepage hero slider has received high interaction, showcasing the value of storytelling.
