Delta Dental Case Study
Revamping Delta Dental’s
SEO Strategy
Overview:
Delta Dental of Arizona faced a critical need to modernize their blog platform to improve search engine visibility, enhance security, and provide a better user experience. The existing platform’s outdated infrastructure made it challenging to optimize for SEO, exposed the site to spam risks, and did not fully align with their brand’s visual identity. XDS was engaged to deliver a solution that would drive traffic, increase engagement, and strengthen Delta Dental AZ’s online presence.
Our Role
UX
Development
SEO
Content Migration
Analytics
Our Approach
XDS implemented a strategic redesign of Deltadentalazblog.com to prioritize SEO, security, and brand alignment. By leveraging a commercial WordPress theme, we ensured the blog would be both high-performing and easy to maintain.
Key Deliverables:
SEO-Optimized Blog Design
Developed a visually appealing design that adhered to SEO best practices, including mobile responsiveness, fast load times, and optimized metadata.
Content Migration
Carefully exported and imported all existing blog content, ensuring proper formatting and tag preservation for improved search visibility.
Improved User Experience
Designed an intuitive navigation structure to reduce bounce rates and improve site usability.
Tagging and Analytics Setup
Installed and configured advanced analytics tools to monitor traffic, user behavior, and keyword performance.
Comprehensive QA Testing
Conducted thorough testing to ensure a flawless user experience and strong site performance post-launch.
Streamlined Deployment
Coordinated with Delta Dental AZ teams to launch the new blog with minimal disruption.
The Results:
Enhanced SEO Performance: The new blog’s improved structure and metadata optimization resulted in higher search engine rankings and increased organic traffic.
Bolstered Security: Transitioning to a commercial WordPress theme significantly reduced vulnerabilities and eliminated spam issues.
Streamlined Content Management: A user-friendly backend made content updates quicker and easier for the Delta Dental AZ team.
Data-Driven Insights: Advanced analytics tools provided actionable insights into user engagement, helping guide future content strategies.
Why XDS?
XDS brings a results-driven approach to digital transformation, with expertise in SEO, user-centered design, and technology solutions. For businesses like Delta Dental of Arizona, XDS provides the tools and strategies needed to stay competitive and drive measurable success.