Propel Case Study

Improving Sinus Surgery
One Stent at a Time

PROPEL is the first bioabsorbable drug‑eluting sinus stent that delivers medication directly to the sinuses.

Intersect ENT (now Medtronic) needed an online destination that helped patients understand the benefits of a PROPEL stent being used in their sinus surgery. XDS designed and developed sinusstent.com to be a friendly, educational resource for patients to dive deep into sinus surgery, why surgeons use PROPEL, how it works, and what to do post-surgery.

The site well exceeded website data benchmarks:
• 3+ pages per session
• 4 min+ time on site
• 51% bounce rate

 

Our Role

Content planning & development

Visual design

Development

SEO & SEM

Lead generation

Physician finder build

Propel's new designed website, shows the homepage with an image of a woman smiling, eyes closed and chin in her hand.
Images showing Propel's new website pages using matching visuals of people having sinus pressure and dark yellow colors throughout.
Propel's "find a specialist" map page helps patients find an ENT specialist near them. Part of enhanced user experience.
Overview page of Propel's sinus stent using hero image of a women in a red hat and blue shirt over a yellow background.