Go City Case Study

Transforming Go City’s
E‑Commerce Experience

Go City's website redesign shows the new homepage with an image of a mobile phone image and text describing the "Go Everywhere pass".

Storytelling takes center stage in this corporate website redesign.

Go City, a leading provider of city attraction passes, needed a streamlined e-commerce microsite to enhance their online presence, improve customer experience, and boost conversions. They required a Shopify-hosted platform that adhered to their brand while offering a user-friendly and efficient shopping experience. The project needed to be executed swiftly, with an aggressive timeline leading to a pre-holiday season launch.

XDS partnered with Go City to design and develop a Shopify-based e-commerce microsite, focusing on a clean, intuitive, and high-converting shopping experience.

By leveraging Shopify’s ecosystem and XDS’s expertise in UX/UI and development, Go City was able to go live with a modern, conversion-optimized microsite without unnecessary complexity.

Our Role

Content planning & development

Visual design

Shopify Development

SEO

website overview of Go City's "Go Everywhere Pass" on a redesigned Shopify-based e-commerce microsite.