Prognomiq Case Study
Helping Create A Meaningful
Impact On The World
PrognomiQ is transforming healthcare by enabling the early detection of complex diseases and was in need of a brand identity that communicated their cutting-edge science.
When PrognomiQ approached XDS they only had a name. We created the PrognomiQ brand from the ground up – creating their first logo, style guide, website, collateral, and digital footprint.
Our Role
Brand development
Visual design
Development
SEO & SEM
Our work included:
Competitive audit and color analysis
We took a deep dive into the competition’s brands to make sure we created a brand that was unique and ownable.
Logo development & style guide
Create PrognomiQ’s first logo, brand mark, and style guide that details how the brand should look and feel going forward.
Brand collateral
Building off the style guide, we created PrognomiQ’s business cards, Powerpoint decks, and brochures.
Website
We created a simple website to launch the brand that communicates Prognomiq’s mission of discovering innovative approaches to early disease detection that translate into transformative test products.
Hubspot CRM
We installed and implemented Hubspot CRM platform for data/collection and marketing automation.
Digital footprint
We helped PrognomiQ establish itself with all search engines and set up their initial social channels, along with social content to fill their feed.
