Healthcare meets ecommerce

Medic Alert case study


The Medic Alert Foundation, a medical emergency jewelry and wearables company, needed to redesign/rebuild their site and back-end architecture. XDS redesigned and rebuilt on Drupal, along with supporting SEO and SEM efforts starting with old site and continuing through past launch. The new site experience provides a guided, personalized, accessible, and user-friendly enrollment along with a custom jewelry engravingexperience which allows visitors to preview what their tag or bracelet will look like prior to purchase. Supporting the site redesign is a more streamlined, HIPAA compliant backend integration with Salesforce for accurate and clear customer information tracking, account management, and an improved integration for customer service representatives.

XDS supported MedicAlert across the entire project lifecycle, from helping conceive the new user experience, design, and complex backend integration, as well as helping the company identify a new hosting partner and enhancing its analytics tracking across the web and call center.