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Medtronic Case Study

Capturing chronic sinusitis suffers via organic search

How do you capture the attention of people suffering from chronic sinusitis and nasal polyp with out paid media?

The Ask: Medtronic was looking for a way to capitalize off the vast number of Google searches for sinusitis and nasal polyps.

The Solution: XDS created the unbranded property that features education content on sinusitis and nasal polyps as well as treatment options. A key component of the program was a series of educational blog post that got posted in a regular cadence. The post mirrored the most search keywords we discovered during out research. The blogs post had calls to action to take a self-assessment that helped people understand if they had a chronic or acute condition, if the condition was chronic, then they were potential appropriate for Medtronic’s products and thus asked to enroll in our program for more information.

Mysinusitis Website on an ipad
Mysinusitis website on a laptop and phone