The Ask: Medtronic was looking for a way to capitalize off the vast number of Google searches for sinusitis and nasal polyps.
The Solution: XDS created the unbranded property mysinusitis.com that features education content on sinusitis and nasal polyps as well as treatment options. A key component of the program was a series of educational blog post that got posted in a regular cadence. The post mirrored the most search keywords we discovered during out research. The blogs post had calls to action to take a self-assessment that helped people understand if they had a chronic or acute condition, if the condition was chronic, then they were potential appropriate for Medtronic’s products and thus asked to enroll in our program for more information.