Medtronic / Sinus Stents
Making sinus surgery
make sense
PROPEL is the first bioabsorbable, drug-eluting sinus stent—a powerful innovation with a complex backstory. While ENT surgeons knew its value, patients were left navigating a sea of medical jargon.
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Designing a Brand Patients Can Understand and Trust
Our Approach
Building a Patient-Facing Brand
We translated PROPEL’s core science into a brand that speaks human. This included a welcoming tone, simplified language, and visuals designed to educate without overwhelming. We focused on reducing patient anxiety by making the unfamiliar feel intuitive and credible.
Educational Website Experience
We created a microsite as a go-to resource for patients that explaining what PROPEL is, how it works, and what to expect. The site featured clear visuals, interactive education, and a custom physician finder, all designed to make complex medical information feel simple, supportive, and easy to act on.
Content Strategy That Drives Confidence
We developed a full messaging framework for patients, with pre- and post-op guides, explainer visuals, and answers to common questions. The content was crafted to build understanding, reduce fear, and help patients confidently advocate for PROPEL during consults.
Services
- User Experience
- Visual design
- Messaging
- Development
- SEO/AEO
Founder-driven
Consulting
Digital Consultancy + Design Studio + Growth Marketing
Every engagement is led by senior strategists who have spent decades building brands for some of the world’s most recognized healthcare and technology organizations.
No junior handoffs. No unnecessary layers. Just experienced consultants working alongside your team to create brands built for the future.
We’ll Navigate the Chaos