In the Spring of 2020, California-based Arcus BioSciences was in a need of a new website that better communicated the cutting-edge therapies they were researching, and sought out the team at the Experience Design Studio. Faced with a tight deadline, we created a new look and feel for the company that included video-based animation on the home page along with an updated style guide and a user friendly website.
Our work included:
- Expansive User experience research
With an emphasis on optimally enhancing the website navigation and content paths, our UX teams started the project with expansive user research, combined with a detailed content audit, in order to help determine what was needed for the new site.
- Visual design
A fresh look was created to help drive home cutting-edge medical research Arcus conducts and the life changing therapies they are working to bring to people suffering from cancer. While Arcus previous design was a good starting point for the company, a new design was needed in order to match the company’s growth and progress in its mission.
Migrating the website from an older monolithic hosting platform and limiting, non-editor friendly technical architecture, our team developed the new website in WordPress, built to work seamlessly across all devices and platforms. The website was also structured in a way so future updates are easy to implement by both Arcus staff and XDS team members, creating a site that can grow with the company as its pipeline continues to expand.
- SEO Improvements