INTERSECT ENT CASE STUDY
Intersect ENT is a west-coast-based medical technology company dedicated to advancing the treatment of ear, nose, and throat (ENT) conditions through evidence-based innovation. The Experience Design studio has helped redesign their corporate website, maintain their product sites, Sinuva, MySinusitis and Propel, and overhauled their web analytics in order to improve tracking and attribution. We also help with ongoing SEO, SEM, and content marketing efforts across brands.
XDS has worked closely with Intersect ENT since early 2019, maintaining and optimizing the company's corporate site along with its various drug-delivery device websites for the treatment of sinusitis. The websites are built on WordPress CMS with a supporting custom Physician Locator tool that is used across each one, serving up relevant and contextual results. Active Campaign is also utilized as a supporting Marketing Automation platform. XDS has provided ongoing SEO, SEM and content marketing support for Intersect with technical optimizations, keyword recommendations and optimizations, and monthly reporting.