INTERSECT ENT CASE STUDY
Intersect ENT is a west-coast-based medical technology company dedicated to advancing the treatment of ear, nose, and throat (ENT) conditions through evidence-based innovation. The Experience Design Studio has helped redesign the company's corporate website, maintain their product sites - SINUVA, MySinusitis and PROPEL - and overhaul their web analytics setup and integration in order to improve tracking and attribution. Serving as the company's digital agency of record, we also help with ongoing SEO, SEM, marketing automation, sales enablement, and content marketing efforts across brands.
As the result of a competitive bid won by XDS, we have been working closely with Intersect ENT since early 2019, maintaining and optimizing the company's corporate website along with its various drug-delivery device websites for the treatment of sinusitis. The corporate website was redesigned in Q4 of 2019 in order to improve how the various treatments the company provides are articulated and communicated, with the addition of new/enhanced branded sites launching simultaneously. The websites are built on WordPress CMS with a supporting custom Physician Locator application that is used across each one, serving up relevant and contextual results.
Behind the scenes, while Active Campaign was initially utilized as a CRM and Marketing Automation platform, in identifying a greater and more refined need, XDS migrated platforms to HubSpot in 2021 in order to modernize and improve customer relationship efforts. As part of the migration to the new platform, XDS set up custom marketing automation journeys and nurturing campaigns that trigger based on preferences and actions taken by registrants. In addition, XDS reconfigured Intersect's brand-specific Physician Locator backend to drive off of HubSpot and HubDB, improving the overall maintenance, content management, and scale of the application. Overall, general content marketing efforts by XDS for the Medical Device company are supported by technical SEO optimizations, keyword recommendations and optimizations, social media support, and monthly reporting, and more.
Bringing it all together, XDS has also set up detailed web analytics tracking across Intersect's sites, measuring visitor engagement and activity while providing detailed reporting, as well as continuing to optimize SEO and website performance in order to improve rankings and quality site visits. XDS has improved bounce rates and site conversion performance drastically for Intersect since the beginning of the combined partnership.