wynzora case study
The Experience Design Studio has been supporting and serving as MC2 Therapeutics' agency of record since late 2019. The Danish company is committed to optimizing the patient experience for patients with chronic inflammatory skin conditions by introducing novel topical therapies designed to combine fast relief of symptoms with high convenience in daily routines.
With a large scale US launch in the works, Wynzora® Cream (calcipotriene and betamethasone dipropionate, w/w 0.005%/0.064%), for once-daily topical treatment of plaque psoriasis developed by MC2 Therapeutics, received FDA approval in July of 2020 and will be in market early 2021. As MC2's digital arm, we are leading all digital efforts as part of the launch and beyond. Having already setup a robust CRM and Marketing Automation platform for the company to span multiple websites and product launches, additional efforts will span websites, paid SEM campaigns, SEO, Sales Aids, and more.
One of the key tactics as part of launch preparation was the Wynzora day of launch microsite to announce the product and allow visitors to register for important news and updates. The website was designed and developed on the WordPress platform with Infusion Soft as a robust, HIPAA compliant CRM and Marketing Automation to support lead capture and allow for ongoing communication with registrants.