---
title: "PrognomiQ | Brand Development"
description: "Crafting the PrognomiQ brand from the ground up – designing their first logo, style guide, website, collateral, and digital footprint."
url: "https://madebyxds.com/the-work/prognomiq-brand-development/"
---

     

Prognomiq Case Study

 

# Helping Create a Meaningful  
 Impact on the World

                       

**PrognomiQ is transforming healthcare by enabling the early detection of complex diseases and was in need of a brand identity that communicated their cutting-edge science.**

 

When PrognomiQ approached XDS they only had a name. We created the PrognomiQ brand from the ground up – creating their first logo, style guide, website, collateral, and digital footprint.

   ![](https://madebyxds.com/wp-content/uploads/2025/01/accent-green-line-bottom-left-1.png)  

Our Role

 

Brand development

 

Visual design

 

Development

 

SEO & SEM

          ![PrognomiQ's logo is in front of the brand's magenta-colored background. Colors are defined in their style guide.](https://madebyxds.com/wp-content/uploads/2021/08/cs-prognomiq-1-scaled.jpg)         ![Screenshot of PrognomiQ's new website design. The homepage uses the image of women smiling with brand colors overlaying in a circle design.](https://madebyxds.com/wp-content/uploads/2021/08/cs-prognomiq-2-scaled.jpg)         

**Our work included:**

         

**Competitive audit and color analysis**  
 We took a deep dive into the competition’s brands to make sure we created a brand that was unique and ownable.

 

**Logo development & style guide**  
 Create PrognomiQ’s first logo, brand mark, and style guide that details how the brand should look and feel going forward.

 

**Brand collateral**  
 Building off the style guide, we created PrognomiQ’s business cards, Powerpoint decks, and brochures.

   

**Website**  
 We created a simple website to launch the brand that communicates Prognomiq’s mission of discovering innovative approaches to early disease detection that translate into transformative test products.

 

**Hubspot CRM**  
 We installed and implemented Hubspot CRM platform for data/collection and marketing automation.

 

**Digital footprint**  
 We helped PrognomiQ establish itself with all search engines and set up their initial social channels, along with social content to fill their feed.

         ![Example of a brand collateral document, Showing logo, design elements, and color scheme for the company PrognomiQ.](https://madebyxds.com/wp-content/uploads/2021/08/cs-prognomiq-3-scaled.jpg)         ![Example of social media posts using PrognomiQ's new logo, images, and color schemes that were created in their brand development document.](https://madebyxds.com/wp-content/uploads/2021/08/cs-prognomiq-4-scaled.jpg)         ![Outside view of building with PrognomiQ's logo on a sign in front next to concrete steps.](https://madebyxds.com/wp-content/uploads/2021/08/cs-prognomiq-5-scaled.jpg)         

[Next case study](https://madebyxds.com/the-work/godiva-social-strategy/)